|
 |
 |
 |
|
With fax technology at the heart of just about every business, the ability of publishers to integrate this technology is critical to the overall success of their corporate strategy. This section will focus on what has become one of the most important methods of electronic publishing...fax publishing. The term fax publishing represents a wide variety of products offered by the publishing industry including non-publishing entities, such as corporate and association newsletters. Organizations are using fax technology to increase their readership, enhance existing editorial products, create new and more responsive advertising and to increase their revenue streams. Fax publishing utilizes any one of a broad range of fax technologies such as, fax-on-demand (FOD), and fax broadcasting to provide frequently requested information such as: subscription forms, reprints, reader surveys, bingo card fulfillment and editorial enhancements beyond what is offered in the primary publication. Some FOD systems allow the caller to enter credit card numbers and perform credit authorization while the caller is on the line.  |
Many magazine publishers who have experimented with fax publishing have found success in selling their new fax product using traditional marketing and advertising methods. They have developed and packaged information that adds value to their specific audience, made that audience aware of the product by using effective promotions, and priced the service favorably. Newsletter publishers have found the most success with fax publishing perhaps because newsletters are very similar in content to fax editions: concise and highly-targeted material. Cost savings are quickly realized by newsletter publishers, because faxing reduces the bulk of their operational costs for printing and mailing. Even further savings are realized if distribution is local and no long-distance charges are involved. In conclusion, watch for an expansion of fax-based publishing, everything from the corner restaurant offering the menu of the day by fax-on-demand to large companies using FOD for customer service. As computer driven fax publishing spreads, specialized and highly targeted niche publications will cover the landscape. Your need will be someone’s specialty. And most likely there will be a fax product or service designed just for you. |
|
Have Questions? Get your FaxBytes |
|
|
Company Profile |
E-Commerce |
E-mail |
Fax |
Real Estate Services |
Web Solutions |
Contact Us |
Return Home |